Shepherd insists Temple Run 2 is not simply a play to cash in on the team's earlier mega-hit. Temple Run has its own games, apparel and comics. Partnerships like the Temple Run: Brave with Disney should keep money flowing in, as well as a move into arcade machines and games for chains like Dave & Buster’s and Chuck E. More lucratively, the studio has also gone the route of Rovio and ‘Cut the Rope’ maker ZeptoLab by looking to form corporate partnerships and merchandise its franchise's characters and style of game play. Still, that's not an obscene amount when one considers the massive scale of the game's user base.įor Temple Run 2, Shephered says Imangi will actually make more money by sticking to the 'freemium' model. The original Temple Run has generated over $1 million in revenue, much of that from after Imangi switched to a free-to-play model that cashes in only when users purchase character and game play upgrades. So how much money does having one of the most popular games in smartphone history get you? That depends on your perspective. Through his humility, you can still hear the pride in Shepherd's voice when he discusses his game's success. (Incidentally, Shepherd says there’s actually more game developer talent in Raleigh than in the nation’s capital anyway). The couple works from a home office, and when they moved following their first game's success, it was to Raleigh, North Carolina, to start a family. Shepherd and Luckyanova have hired support, marketing, and public relations help, but for the game design itself they simply hired several friends from the independent developer community to work part time on the art and programming. It took more than two people to build Temple Run 2, but probably not as many as you’d think. “We are programmers at heart, and we love writing the game.” “We could just grow the team drastically to 20 or 30 people, but we like being small,” he says. The team hasn’t grown much since then, by the founders' design. Souped-up graphics, new obstacles, and unique characters and power-ups make this latest installment a must-have for any running-game fan.The pair had already released games before like ‘Harbor Master,’ but Temple Run unlocked scale on a whole new level. Shepherd says they quickly had to hire a staffer just to handle ballooning customer support. Overall Temple Run 2 is an excellent sequel to one of my favorite running games. It seems a little unfair to me, but that is the state of mobile gaming these days. Of course, this means that players willing to spend the money will be able to continue as much as they want, securing their place atop the leaderboards. Temple Run 2 is free, but you have the option to buy more gems through in-app purchases. But each time you continue on the same run, the cost doubles, making it cost-prohibitive to just keep continuing. You'll also come across green gems occasionally that let you continue your run after a death. There are power-ups you'll find along your run, such as the magnet that sucks coins toward you or the shield that temporarily makes you invincible and does the running and turning for you.
#TEMPLE RUN 2 GAME PLAY NOW UPGRADE#
Temple Run 2 comes with four playable characters you can unlock, all with their own special abilities and upgrade paths, but there are a lot of ways to get an advantage while you run.
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